EXPORTS
The new Industrial environment has brought into sharper focus the need for a sustained export effort by the industrial enterprises. Besides technologies, production processes have to be upgraded to meet the new industrial standards set up by the developed countries. PSEs of this Department have initiated steps in this direction in order to reach international levels of competitiveness through technological upgradation, quality improvement, and improved after sale service. Marketing Collaborations, Joint ventures and joint working arrangements are being encouraged to upgrade technology for better productivity and boost exports.
Exports from these Enterprises, including deemed exports, stood at Rs.1995.12 cr. in 1997-98 against a level of Rs.1536.84 cr. achieved in 1996-97.
The export efforts of some of the companies under this Department are as under :
Bharat Heavy Electricals Ltd. (BHEL) received following export orders :
(i) Motors (730 KW/230 KW) orders from France against the stiff competition from Europe, Korean and Indian Companies.
(ii) 4 Nos. of 230 KW to 660 KW AC Motors from world's leading international Pump & Compressors manufacturers, Ebara Corporation, Japan.
(iii) Repeat Export order for motors from KSB Pumps, France against stiff competition from European, Korean and Indian companies for 2 Nos. 730 KW and 2 Nos. 230 KW, 2 pole AC motors, to be executed in a tight time schedule.
(iv) Rs.56 cr. turnkey order for setting up a Gas based project from Oman Cement Company (OCC) for captive power needs against stiff competition from International Gas Turbines manufacturers.
(v) A prestigious turnkey export order worth Rs.200 cr. from Petroleum Development Oman, for supply installation and civil construction for gas turbine based 90 MW power plant in the Sultanate of Oman against stiff International Competition from companies from USA, UK and the Netherlands.This is the third successive order for BHEL for a Gas Turbine Project in Oman.
BHEL won export award for the 9th year in succession for outstanding export performance during 1996-97 instituted by the Engineering Export Promotion Council (EEPC). BHEL has received the "All India Special Shield" in the capital goods export, non-SSI category, amongst public and private sector in India.
B&R achieved export turnover of Rs.13.7 cr. during 1997-98. The company has exported mainly fabricated structural and marine freight containers to Sri Lanka, Maldives, and USSR.
BSCL's Salem Unit bagged an order for 1200 M/T of Clinkered Magnesia valued at Rs.1.35 cr from Qatar Steel.
HMT (International)'s Mission, objective and goal and business philosophy is to globalise the company's operation. HMT (I) has drawn up an export plan to achieve a sales target of Rs.60.45 cr. in 1998-99. This target will be primarily achieved by exporting projects, products and services related to HMT and non-HMT products.
The strategies of the company for boosting the exports are :
(i) To Constantly upgrade HMT's products to bring them in line with international quality and safety requirements.
(ii) To work with Indian associates and non-HMT product manufacturers and to upgrade their products by providing technical assistance available with HMT (I) and HMT.
(iii) Expand the network of business through agents throughout the world covering various products and market segments with a view to build up an efficient sales and service network.
(iv) In order to identify and enhance communication with the potential customers, participate effectively in the International Trade Fairs through visits, participation in the Exhibitions and by inviting select buyers.
(v) To increase participation in global tenders by pre-qualifying against multi-lateral funded projects in the developing countries.
(vi) To create a network of associates and sourcing points in India.
(vii) To identify global partners and develop strategic alliance to create the required synergy with a view to maximise exports.
Machine Tools worth over Rs.1620 lakhs were exported during 1997-98, with a share of 11% of Indian exports of Machine Tools. This included 196 Nos. of Machine tools valued at Rs.854 lakhs to CAMEMD, Algeria an ADB funded procurement. The company continued to export its star products - viz. Radial Drills and NH Lathes to Australia and United States. The Company supplied SKD/CKD sets of Horizontal Machining Centrs valued at Rs.113 lakhs to Iran.
The company secured an order for supply of Die Casting Machines to UAE valued at Rs.107 lakhs. The company exported Printing Machines (Model : SOM 125) to Nigeria and also receivedan order for Printing Machines 9Model : SOM 131) from Sri Lanka amidst stiff international competition.
During the year the business in watches, Movements and components, the company achieved an increase of approximately 70% compared to the previous year.
During the year, Tractor exports were mainly to Croatia, Sri Lanka and Senegal. Apart from Tractors, tractor driven trailers and other agricultural implements were exported to Senegal for the Agricultural Development Project under Government of India Aid Program. The company made in-roads into Tractor market in Malawi.
ILK achieved an export turnover of Rs.285 lakhs including deemded export during the year.
AY&CO. traditionally exports Tea, Tea Processing Machinery, Black Tea and Conveyor Belts. The company has been actively exploring foreign markets for export of other items, mainly Engineering Projects, Conveyor Belting & Seamless Pipes. It is expected that exports during 1998-99 would be about Rs.22 cr. as compared to Rs.18.51 cr. during 1997-98.
Jessops exports during 1997-98 were Rs.2.80 cr. as compared to Rs.0.90 cr. during1996-97. The Exports comprised of Meter Gauge Bogies to Vietnam Railways, Road Rollers to Bangladesh and testing of powered Roof Supports for CME, China.
Scooters India Lt. (SIL) exported goods worth Rs.1.55 cr. from April, 98 to Oct. 1998 against Export target of Rs.5.25 cr. for 1998-99 which the company hopes to achieve.